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Search Campaign Management - 5th Week Optimization

1.  It’s time for a regular optimization schedule

1.1   While making any optimization let those optimizations to perform, until don’t make any changes that overlap these optimization.

1.2   These are the following regular optimization tasks:

1.2.1.        Bid Optimization

1.2.2.        Keyword Optimization

1.2.3.        Ad Optimization

1.2.4.        Negative Keyword Research

1.2.5.        Keyword and Ad group enhancement

1.2.6.        Ad scheduling (If required)

Google Search: Reunion

Nandakumar K

          Search Campaign Management - 4th Week Optimization


It's 4th week, We would've identified that our search campaign is going on a right way or not by seeing the conversions and its cost.

Depending on the campaign daily spend and daily budget, we can enhance the keywords list by resuming the relevant keywords which we have paused in the beginning stages of campaign optimization.

Nandakumar K

This Mother's Day, #TreatYourMom

Nandakumar K

Search Campaign Management_Week 3 Optimization

Search Campaign Management_Week 3 Optimization

1.   Repeat the step which we have done during “Week 2”, pause low CTR keywords (less than 1%).

2.   Pause ads with low CTR (less than 1%).

3.   Try out different Ad Variations:

3.1.              After deleting low CTR ads, create new ads in different variation (not in same variations which we have considered as under performing and deleted. This is the right time to find, which call to action is bringing more value to our ads. Create variations of ads and test them to find which message is best.

3.2.              While creating new ads, we can create in two ways

3.2.1. Create brand new ads in different variations

3.2.2. Make minor adjustments to your existing best performing ads.

4.   Review bidding if your campaign daily budget exceeding the limit.

5.   Always make sure that your keywords having a better quality score. Higher Quality score is also higher ad position and less cost. With higher ad position we can easily get the higher CTR.

6.   Review bidding based on your conversions

 Now we have the two weeks conversion data, let's analyse:

6.1. If a keyword is costing too much per conversion, lower the CPC bid.

6.2. If a keyword is costing less than our desired cost/conversion and the Avg. Position of the keyword is greater than 3 then increase the bid.

6.3. Pause all keywords appropriately that don’t perform. In the beginning of the campaign, we should focus on best performing keywords to make the campaign successful and also to gain a better history.

6.4. Review SQR and GA top search terms report and add negative keywords and new positive keywords.

6.5. Now we have the keywords which are bringing some reasonable value to our campaign, lets improve the performance of these keywords.

6.6. Review low quality score keywords and improve those for a long term benefit.

Next week, I'll be covering the topic of 4th week Search Campaign 

optimization and also how to know whether the campaign is in right 

direction or not. 

                                          Stay online.

Nandakumar K